Project Description

Fendt Caravan – Vitalisation of a traditional brand

Fendt-Caravan started the campaign “Vitalization of a traditional brand”.
The 50th company anniversary in 2020 took Fendt-Caravan – premium provider of caravans and European market leader – as an opportunity to review the generically grown brand image.
The aim was to develop a modern, future-proof brand identity that can unfold its radiance in an increasingly competitive environment. The brand identity “distilled” from the existing DNA first had to be anchored in the company’s own employees. The internal brand experiences initiated for this – e.g. a kick-off event for all 750 employees and a wide range of communicative measures – were an overwhelming, noticeable and even measurable success. Numerous other measures are planned and will follow in 2020.