Project Description

The trend “Smart Home” has not only reached our stationary home. Also in the camping area, the technology is on the rise – because camping is no longer camping. Times have changed and with them the claim to our vehicles. Hobby makes the smart home technology mass-marketable for the vehicles and now also puts the home of the future on the road with HobbyConnect. Therefore, according to our motto “Built for Life”, we promote the new models of the season with a contemporary print campaign and our HobbyConnect system. With unusually cheeky and humorous motifs and headlines in modern, reduced layouts, we show real, surprising camping situations and then charmingly dissolve them through our product. Instead of technical details, people are in the foreground – with whom we show that camping life is anything but boring.