A highly visual campaign to shape the image
For its 11th birthday, QUQUQ is designing 11 unique camping boxes. The image-rich boxes are published via a campaign landing page. A key aspect is the integration of the social media channels Facebook, Instagram and YouTube. Photos, videos, stories, reels and a campaign song are produced for this purpose. The incentive to encourage the community to participate is the creative design, the chance to get hold of a unique item and an enormously low price. Everyone has the opportunity to actively participate and present themselves. The 3-month campaign surprises with varied designs, and an entertaining character develops through the user contributions. The campaign was conceived especially with the internet- and image-savvy younger target group in mind to increase awareness and image building.