Project Description

Truma Cooler compressor fridges

Camping trip, barbecue party or picnic in the countryside: the new Truma Cooler compressor fridges reliably provide cool drinks and fresh food. Eight models with volumes from 30 to 105 liters offer the right cooling power for every requirement.

  • Powerful cooling and / or freezing down to -22 °C (six Single Zone, two Dual Zone models)
  • Especially quiet
  • Energy-efficient operation with 12 / 24 V and 230 V
  • Integrated three-stage battery guard
  • Handles are flush with the side wall
  • Can be operated via app

To increase awareness of the new Truma Coolers, we implemented an online marketing campaign from July to September 2020. We captured cool moments in emotional videos and photos and invited our Facebook and Instagram community to share their best experiences with us via a competition. This enabled us to achieve high reach and interaction and further expand our community.