Project Description
California Welt – VWN Camping Ecosystem from Volkswagen AG – Nutzfahrzeuge
Volkswagen Commercial Vehicles is bundling all camping-related activities in a new brand and publishing the associated ecosystem with a new California App and In-Car App, a portfolio of camping accessories and lifestyle products in cooperation with strong partners, a new club for all California enthusiasts, a magazine for inspiration and many other camping-related services. “The world is waiting! The California World. – To all campers or those who want to become one!“
Whether you’re a seasoned camper or new to van life, California World is open to everyone. We’re harnessing the full potential of the California World ecosystem to deliver value through innovative offerings. This includes a range of versatile vehicles, from the compact Caddy, to the mid-size California Bulli and up to the spacious Grand California. They come with a suite of accessories, lifestyle products and dedicated services like the California App, which offers a seamless user experience. Plus, our unique collaborations make it possible enhancing every aspect of your road adventure, like to book proprietary VW-only camping spots.