The European Innovation Award 2023 honors innovations in a total of 18 categories. Since bloggers and influencers reach a large, very affine customer base, we have included the category “Blogger’s Favorite” in 2018. This is where bloggers and influencers reward their favorites. Apart from that, we rely on the well-tried categories to evaluate all innovations in their peer group. The jury reserves the right to re-categorize submitted products or to create new subcategories / categories.